I am all for healthy eating, don’t get me wrong BUT this ad is misleading and deceptive. This is much worse than Crossfit’s tacky tweet* in my opinion, there’s no excuse for this misinformation.
The Oxford English Dictionary defines “manage” as
“Be in charge of (a business, organization, or undertaking); run:”
“Succeed in surviving or in achieving something despite difficult circumstances;”
“Maintain control over ”
This ad, is asserting that you can survive or maintain control over type 1 diabetes through healthy eating. The use of the word “manage” and “through”without mentioning any other means of management, asserts that healthy diet alone will allow you to manage type 1 diabetes.
There is no mention of insulin at all. You cannot survive or manage type 1 diabetes without insulin.
This is a very badly worded message and if it was being used to sell a commercial product, I suggest that it may run foul of the The Trade Practices Act (Aust) misleading and deceptive conduct provisions (I’m not a lawyer by the way).
This isn’t even an honest message about type 2 diabetes as despite healthy eating many t2s will require medication to manage their condition. It’s sending a completely erroneous message.
Is this the best that a consortium of international diabetes organisations can come up with to advocate for diabetes? I despair!Tweet